Melitta

 

Promotion

Purpose:

A powerful brand launch to generate awareness and excitement for Melitta and it®s products while providing viewers and users the opportunity to watch, interact and win!


PRIME Dot Spots (03/15/04 ­ 04/05/04):

These are five second high impact and high frequency promotional spots that CanWest created to prompt viewers to go to canada.com for Melitta contest details and entry. There were a total of 21 spots aired for each of the following weeks:

  • Week of March 15, 2004
  • Week of March 22, 2004
  • Week of March 29, 2004
  • Week of April 5, 2004

This gives a total of 84 Dot Spots over the course of the above four weeks that drove viewers to canada.com


Online Contest Components (03/15/04 ­ 04/09/04):

canada.com produced a complete National Online Contest, which included the following:

  • Basic entry page on canada.com
  • Branded splash page
  • Entry, thank you, prizing and winners page
  • Rules and regulations page
  • One banner and one button ad on canada.com

One of the best results for a contest to date the Melitta Contest received a total of 64,547 entries.