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Canwest would like to congratulate all of this year’s Media Innovation Award winners. Canada’s tougher economic climate has created a whole new breed of innovative media buyers, planners and creative talent who have learned to maximize every dollar through stunning creative and strategic placement of media. In its 10th year, the MIAs continue to honour the significant role media plays in the marketing mix and recognizes those responsible for the selection, deployment, and implementation of advertising media programs. This is accomplished by the recognition and promotion of strategic and innovative media ideas that clearly enhance the appropriate delivery and efficient receptivity of the advertiser's message. Congratulations to the 40 finalists selected from the over 400 entries!
Check out these MIA award winning campaigns.
Category: Women
Gold Award
Campaign: Do One Small Thing to Love your Heart
Agency Partner: PHD
Category: Multi-Channel
Silver Award
Campaign: American Express More Access
Agency Partner: Mindshare
Category: Multi-Channel
Bronze Award
Campaign: Kia Soul 24 Integration
Agency Partner: ZenithOptimedia
For details on how you can build innovative campaigns with Canwest check out the Marketing Ventures section of Canwest.com
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Multi award winning chef Gordon Ramsay asks the nation to cook along with him, LIVE. Tuesday, December 15th live on Global, Gordon will prove that anyone can prepare mouth-watering meals as he creates a three course dinner in under an hour. No matter how rarely you venture into the kitchen. It’s easy to get involved. You just need to buy the ingredients, make sure you’ve got the right utensils, and then follow Gordon's instructions. It’s as simple as that. Join Ramsay for the Cookalong Special. For once, it won’t be a kitchen nightmare.
For all the details on the special, including how you can get involved as a viewer and/or brand, check out the sponsorship opportunity here.
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