Holiday

canada.com Holiday Shopping Survey 2007

For the past three years, our Holiday Shopping study has provided insight into Canadians' gift purchases and their shopping behaviour. The survey was conducted randomly through a pop-up across the canada.com network between December 27, 2007 and January 4, 2008.

The #1 gift category in terms of growth this holiday season (compared to last year) was Video Games and Hardware: 32% of respondents purchased gifts from this category (vs. 23% last year).

When respondents were asked about the electronics items they plan to purchase over the next 12 months, 22% said a flat screen television. Cell phone/Blackberry and digital camera were tied at #2 (14%) and video game system was a close third (10%).

For more information about this survey, please contact Andrew Consky (416) 593-2082.