Why

 

Advertise

 

Online?
With an increasing number of Canadians making the Internet a habitual part of their day, it only makes sense to interact with them.

  • Over 23.7 million Canadians go online each month, with 20 million using the medium, daily.1
  • "News and Information" is one of the most sought-after content areas online, accessed by 82% of online Canadians.1
  • Canadian Internet users research products and services online. In fact, 92% of online Canadians visit Retail websites1
  • The Internet has become the 3rd most time consuming medium by Canadian adults, next to Television (#1) and Radio (#2)2

Top

 

10

 

Reasons

 

to

 

Advertise

 

Online

  1. Boost Impact of a Traditional Campaign
  2. Build Company Brands
  3. More Ways to Target Niche Markets
  4. Reach Consumers 24/7
  5. Guaranteed Exposure
  6. Encourage Repeat Business
  7. Increase In-Store & Online Sales
  8. Test Different Creative or Product Offers
  9. Track Campaign Effectiveness
  10. Unbeatable Value
1 comScore Media Metrix, Total Canada, Home/Work, Oct to Dec/07 (avg)

2 Source: IAB Canada 'Canadian Media Usage Trends’ Study, 2004 (NADbank 2006)