Creative ExamplesWhether it’s a :05 second Dot spot or a 60-minute television special, the Marketing Ventures team has the production skills to bring it to life. Here are some examples: For creative requirements click "more information".
Billboard (:07)A client sponsorship promoting a specific brand/product. More information >  
 Bug / Snipe (:05/:10)An animation that appears on the lower 1/3 or 2/3 of the screen during programming promoting a brand/product. More information > Specialty The standard length is 10 seconds long and airs 15 seconds into the second segment of a program. 
Conventional The Sales Bug: These inform viewers of the current time or temperature (depending on market) and incorporate sponsor branding. The graphic builds from the left side of the screen over programming and then dissolves after 10 seconds. 
The Sales Snipe: These invite viewers to watch what's coming up next and are 5 seconds long. Sponsorship consists of a logo on the black background which will appear after the text “Supported by” beneath the title of the program on the “now” snipe.
Closed Captioning Billboard (:10)A client sponsoring a captioned program promoting a specific brand/product. More information > 
Contest Spots (:15/:30)Commercial that promotes a contest. More information > 
Creative Spot (:10/:15/:30/:60)A standard length broadcast asset created around specific brand messaging. 
Dot Spot (:05)Commercial that promotes a client’s web site. More information > 
Family Friendly Viewer Advisories (:07)A client sponsorship promoting family products during family programming. More information > 
Navigation IntegrationThese provide a unique opportunity for products to be integrated into channel network branding and navigational elements. 
Squeezeback (:15)Commercial that is incorporated into the program’s rolling credits. More information > 
Vignette (:30/:60)A series of commercials promoting a brand/product that share the same theme and a similar storyline. More information > 
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