Our Services
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Insert Distribution
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As the demand for insert distribution continues to grow in Canada, Canwest has developed industry
leading products and services to ensure this channel of print advertising continues to provide
advertisers the highest return for their investment. These include Distribution Targeting
(database marketing, GIS and Mapping), distribution management,
and Specialty Distribution products.
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Distribution Targeting
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Canwest will develop customized database-marketing programs to optimize advertising strategies
and distribution plans. Distribution Targeting is a process that combines consumer targeting
data (e.g. household income), and newspaper distribution data (Paid and Non-Paid),
in a database modeling process. The results are used to build targeted advertising strategies
and distribution plans. In addition to targeting research,
Canwest will support distribution analysis with GIS (geographic information systems) mapping.
Click here
to download a PDF presentation describing the process in more detail.
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Specialty Distribution Products
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Our newspapers provide creative delivery options with specialty products such as
Polybags,
Newspaper Bands,
Sticky Notes,
Door Hangers,
Info Pouches, and
Tag-Alongs.
These premium products all have exceptional "breakthrough" potential for retailers,
consumer brand products and e-business advertisers.
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| SAMPLE MAPS |
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Analysis Map
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Distribution Map
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| CONSUMER SAMPLE AND CATALOGUE DISTRIBUTION |
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Beyond traditional printed inserts, the Canwest Network is equipped with the highest
quality products available delivering catalogues or consumer product samples ("3D inserts"),
from shampoo packets to single serving cereal boxes.
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