Print Research

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Canadian Daily Newspapers have stable readership

According to the latest NADbank (Newspaper Audience Databank) release, daily newspapers continue to be relevant sources for news and information for Canadians. The following is a brief overview of the results from NADbank 2008 …

Weekly readership has remained stable indicating that daily newspapers continue to be a relevant source of news and information for Canadians. Almost three quarters of Canadians (73%), 13.7 million adults 18+, read a printed edition of a daily newspaper each week Canadians continue to turn to daily newspapers as a source for local news (73% of readers usually read local news) as well as other news and arts and entertainment Over the past several years, daily newspapers have capitalized on the growth of the Internet to build readership of their online products; readership of online editions of daily newspapers grew by 13% since 2007 19% of adults read a daily newspaper on the Internet in the past week many adults read both printed and online editions; yet, 4% of adults read only online editions The total reach of Canadian adults through printed and online editions of daily newspapers is 77% each week Source: NADbank 2008

Strengths of Canadian Daily Newspapers

Why Advertise in Daily Newspapers (510k).