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1. Which of the following best describes your current level of knowledge about History Television and its programming?
a) Fully aware
b) Somewhat aware
c) Not too aware
d) Not aware at all
2. In your opinion, History Television is made mostly of what kind of programming? Tick the ones that best apply:
a) Historical recreation using CGI (computer-generated imagery)
b) Contemporary hit series
c) History-in-the-making/living history
d) Thrilling battles
e) Blockbuster movies
f) Historical black and white war footage
g) Award-winning documentaries
3. Different people have used different words to describe History Television. Which word best describes your perception of the network?
a) Interesting
b) Educational
c) Entertaining
d) All of the above
e) None of the above
f) Other, please specify
4. Thinking about your recent Specialty media planning/buying decisions, which of the following best describes your activity with respect to History Television?
a) Always included
b) Recently started adding
c) Sometimes included, depending on fit with client’s strategy
d) Only included in big budget campaigns
e) Proposed, but has been rejected by clients
f) Rarely or never considered
5. What is the main reason you would choose to include History Television on a Specialty media buy?
a) Delivers high A25-54 audience
b) Delivers high W25-54 audience
c) Achieves highest non-sports specialty audience
6. If History Television was not included or considered in your recent Specialty media plans/buys, which of the following statements best reflects the biggest reason for not including/considering it?
a) Budget restricts the number of channels that may be considered/purchased
b) The brand does not align with that of History’s programming tone and manner
c) I’m looking for a different primary specialty audience than what History delivers
d) I’m looking for audience delivery higher than what History achieves
e) I’m simply not interested in History
f) Not familiar enough with History brand to consider it
7. How did History Television rank among A25-54 for Specialty networks in Fall 2008?
a) 2
b) 4
c) 7
d) 10
e) Don't know
8. How did History Television rank among W25-54 for Specialty networks in Fall 2008?
a) 2
b) 3
c) 7
d) 9
e) Don't know
9. What History Television audience grew a record 55% last Fall and now accounts for almost half the channel’s total audience?
a) A25-54
b) M25-54
c) A18-49
d) M18-49
e) Don't know
10. What would you say is the most effective way of keeping you informed about History Television?
a) Making presentations at my agency
b) Inviting me to enter contests
c) Providing online or print information that I can peruse at my own leisure
d) Providing unique premiums/desk drops that promote new programming
e) Other, please specify

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